On-Line Marketing

The Online Marketing team implements integrated interactive marketing strategies that coordinate media programs and promotions across on-line and off-line channels. These efforts heighten consumer awareness of the offerings in all channels, and drive more qualified customers to your business.

On-Line Search

Over the past several years many people have noticed that search engines are becoming much smarter than they were back in the 90's. A little bit of HTML programming and some key word optimization no longer shoots you right up to the top of the engines. Now search engines account for up to 50 different criteria in the algorithms they create; things like total content, relevant incoming links, outgoing links and other factors that are impossible to fake. At the same time they penalize you for things such as redundant content or poorly architected web sites with broken links.

On-Line Shopping Center Management

Shopping engines such as e-bay, amazon, overstock, yahoo are destination portals that attract millions of shoppers a day. We have a team that specializes in the management of this category of on-line selling . We can increase the number of visitors who actually convert to paying customers by optimizing the on line shopping experience, while increasing your cross sell ratio with your customers.

Major Portals

Destinations like Yahoo and MSN are gateways for shoppers where they can find an aggregated view of products of interest. Leveraging its buying power and expertise, Business Power Web Marketing negotiates agreements on behalf of its partners to secure brand and product placements on key portals. Business Power Web Marketing manages and tracks campaign performance and identifies potential strategic opportunities. Business Power Web links participating partner product pages to these portals and manages the advertisements and product listings to best support new products/promotion.

Affiliate Linking Programs

Affiliate Linking programs provide a virtual sales force that is a cost-effective method of driving qualified leads to specific partner Web sites. The higher return typically offered by affiliate programs makes it an attractive option for partners. Business Power Web Marketing implements and manages a full-service affiliate program that includes competitive program evaluation, program set-up, site-mix determination, commission structure negotiation, performance review, new site recruitment, and relationship management.